Art direction, visual identity, packaging and website
After many years of hard work, media owners, media buyers, and advertisers succeeded together in creating one of the world’s most advanced measurement systems and planning tools for outdoor media. Outdoor Impact 2.0 was launched in the spring of 2022. With Outdoor Impact, marketers get a neutral evaluation of the important key figures when advertisers and their agencies have to compare what different media companies offer in the outdoor media. Outdoor Impact commissioned us to help them and together with OI’s team, we developed a new visual identity that improves brand visibility across all platforms and echoes Outdoor Impact’s smartness 2.0.