Sophies Canelé

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Art direction, Visual Identity, packaging and website

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We got commissioned to art direct and shape the brand of Sophies Canelé. Named after a pastry from Bourdeaux, Canelé. It made us thought of a french classic pastry... glamorous, fabulous, charming, fun, flirty, elegant. Gold and white Louis XV french style with a touch of that clean scandinavian aesthetics. The Canelés was a hit and only a few years later Sophies Canelé Cafe opened. We also helped Sophie develop a website with shop, packaging and more.