Wayoo

–

Art direction, visual identity, packaging, wayfinding and digital

I

At the beginning of 2024, we embarked on a journey that led to the birth of Wayoo, formerly known as Office Recycling. This transformation marked the beginning of a new era for the company, one that I had the privilege to help shape by crafting the new brand’s entire ecosystem and breath life into the soul of Wayoo. We positioned Wayoo as the rebel of the recycling industry. Through their research-driven innovation, cutting-edge waste technology, a forward-thinking mindset, and an unwavering ambition to disrupt the norms, Wayoo is at the forefront of the Waste Tech revolution, making a tangible impact on the climate and the future for coming generations. The new identity was crafted to push the boundaries of how a company in the recycling industry looks, feels, and sounds across all media platforms.

CONTACT

Dan Sandström info@centrifug.se (+46)708619846 @ateliercfug